Online media such as websites, e-newsletters, electronic direct mail and social media are high-impact, low-cost ways that not-for-profit (NFP) organisations can use to communicate with current and potential members, donors and stakeholders.
Online readers actively seek content they are looking for and generally scan text as opposed to reading every word. This makes writing content for online vastly different to writing content for print media, such as magazines, reports, brochures, flyers and billboards.
Producers of web content need to tailor messages to suit users of the web, who are typically time and attention poor.
How to increase the readability of online content and successfully communicate your NFP’s key messages:
Third Sector acknowledges the traditional custodians of the lands where we live, learn and work. We pay our respects to Elders past, present and emerging.