Charities

Bethanie raises the bar on digital experience for aged care customers

Third Sector February 24, 2016

2 min read

WA’s largest not for profit aged care and retirement villages provider, Bethanie, has launched a new website, raising the bar on the digital experience for aged care customers and their families.

The newly launched website, offers a host of features including being fully responsive, allowing easy viewing on mobile and tablet devices. Tested with aged care residents, and developed from previous customer feedback, the new website focuses on ease-of-access, with dynamic font sizes allowing text and video to be resized to suit various viewing habits, and a heavy reliance on imagery, video and customer testimonials to tell the Bethanie story.

General Manager Brand & Marketing Chris Frame said that communicating digitally is becoming a way of life for many Western Australian seniors, you need only to look at the number of seniors on social media for evidence of this.

“Customers were telling us they wanted a ‘real’ experience online, with the website showing them, not telling them, about the benefits of aged care. Through imagery and video, our goal was to create a digital environment that mirrors the social and engaging experience residents and clients have at Bethanie,” said Frame.

Graphics and images are fresh and engaging, with the pages clearly laid out. Use of succinct text, videos and links, which encourage user participation from the outset, is key to the design. In a nod to the popularity of social media in the over-55 market, Twitter, YouTube, Instagram and Flickr are integrated into the website design.

“We are sure people researching aged care services will be able to quickly and easily find the information they need on our new website. As well as that, our residents and their family members can enjoy watching many of the entertaining activities they regularly enjoy with us on the video clips,” said Frame.

To visit the new site visit www.bethanie.com.au on your desktop, tablet or mobile device.