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FIA appoints new head of membership and marketing

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Fundraising Institute Australia (FIA) has appointed Sally Shepherd as Executive Manager Membership and Marketing to achieve its next phase of membership engagement and growth.

Sally brings over 16 years’ experience in marketing, fundraising and member associations in the NFP sector including most recently as head of marketing and partnerships at Research Australia and at a broad array of charities including Vision Australia, Ronald McDonald House Charities, Sunnyfield and HammondCare.


Sally Shepherd, Executive Manager Membership and Marketing

FIA CEO Katherine Raskob said, “We are thrilled to welcome Sally to FIA. Her deep marketing and fundraising experience and skills, as well as knowledge of member organisations will be invaluable to FIA as we embark on our next phase of membership growth.”

“I’m so excited to be joining FIA in representing a sector I’m so passionate about. Membership to the national peak body shows true leadership and a genuine commitment to fundraising compliance. I look forward to working closely with FIA members to help them leverage their benefits and encouraging others to join FIA to further strengthen their and FIA’s mission.” said Sally.

Sally stepped into the new role at the start of September 2021.

About Fundraising Institute Australia

Fundraising Institute Australia is the largest representative body for the $11.8 billion fundraising sector. Members include charities and other fundraising not-for-profits and fundraising professionals, as well suppliers that provide services to them. FIA advocates for the interests of the sector, administers a self-regulatory Code, educates fundraising practitioners, promotes research and creates forums for the exchange of knowledge and ideas.

Fundraising Institute Australia’s mission is to advance ethical, professional, best-practice fundraising and to promote the fundraising sector and protect its interests. Advocacy to government at all levels and to stakeholders and the broader community is part of our mission.

As we continue to work with federal and state government Ministers, Shadow Ministers and back benchers to achieve further harmonisation for the charity sector, we have also considered other reforms that we believe are urgently needed to assist members and the broader fundraising sector.

Related: FIA announces winners of 21st Awards for Excellence in Fundraising


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