Pure Gold Pineapples launch new campaign in support of the McGrath Foundation

This summer, Pure Gold Pineapples will launch their ‘If you Grow ‘em, Know ‘em’ campaign in support of the McGrath Foundation, with the tongue in cheek message designed to put a fun spin on a very serious message about the importance of breast awareness year round. 

The campaign will be supported by a fundraising initiative to help fund McGrath Breast Care Nurses to support families experiencing breast cancer across Australia with Pure Gold Pineapples selling special pines this summer with a portion of sales going to the McGrath Foundation.

The campaign was created in-house and utilised several of the grower’s farms for filming locations, showcasing the stunning regional Queensland landscape. 

Anthony Dobson, General Manager, Tropical Pines said, “So many of our team have been affected by breast cancer and know all too well the significant impact this has on Australian families and everyone across the organisation from the growers to the office staff are passionate about supporting McGrath Breast Care Nurses.” 

Tracy Bevan, McGrath Foundation Ambassador & Director said, “At the McGrath Foundation we say, ‘if you grow ‘em, know ‘em’. We encourage women (and men) to learn how to check your breasts, and most importantly, to seek medical attention if you notice anything unusual.”

“We are so grateful to Pure Gold Pineapples for helping us share this important message while also helping fund McGrath Breast Care Nurses. With one in seven women in Australia being diagnosed before the age of 85 our nurses are more important than ever.” 

Pure Gold Pineapples proudly supporting the McGrath Foundation are available now at all major supermarkets. 

Tropical Pines is committed to raising much-needed funds to help ensure no one goes through breast cancer without the care of a McGrath Breast Care Nurse. 

The yearlong fundraising activities include everything from the donation of a percentage of sales of the product, right through to local sporting events, such as Pink Stumps Day cricket matches to be hosted by growers in both the Central Queensland and Sunshine Coast region in February.  

The ‘If you Grow ‘em, Know ‘em’ campaign will run across Pure Gold Pineapples’ and The McGrath Foundation’s social media platforms and website.

Lourdes Antenor

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Lourdes Antenor is an experienced writer who specialises in the not-for-profit sector and its affiliations. She is the content producer for Third Sector News, an online knowledge-based platform for and about the Australian NFP sector.

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