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Salesforce.org partners with United Way to launch Philanthropy Cloud

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This partnership draws upon the respective strengths of Salesforce.org and United Way. United Way is the world’s leader in workplace philanthropy, serving more than 115,000 workplace campaigns that reach more than 47.5 million employees.

Salesforce is the global leader in CRM and among the most innovative companies in the world. Together, Salesforce.org and United Way will partner to connect corporations, employees and nonprofits at scale.

Philanthropy Cloud will bring a new level of simplicity and power to giving back, leveraging Salesforce’s technology to deliver a comprehensive social impact platform that connects donating and requesting matching gifts; setting year-round goals; mapping individual philanthropy goals against friends, team and corporate goals; organizing and tracking volunteer hours; and assessing total personal, community and company impact.

“Salesforce.org and United Way are working together to redefine philanthropy by making it easy for employees to not just donate, but to amplify, track and measure impact at an individual profile and collective level,” said Rob Acker, CEO Salesforce.org.

“Philanthropy Cloud is the perfect combination of innovation and social impact, enabling any company to make giving back a core part of their culture.”

“In our modern, connected world, individuals and employees want more ways to strengthen their communities, and Philanthropy Cloud will revolutionize their opportunities to give, volunteer and advocate,” said Brian Gallagher, President and CEO of United Way Worldwide.

“Philanthropy Cloud will enable employees and companies to tailor, track and grow their community involvement, making it a one-stop shop for philanthropic engagement that will meet employees’ needs, raise company profiles and build a better society for every person in every community.”

The changing workforce

New generations of the workforce expect and demand corporations to take a leading role in making their world a better place. But it’s not only employees – customers, investors, shareholders, and global communities expect companies to put purpose at the forefront of their business.

Employees want to work for companies that prioritize giving back, and expect philanthropy to be integral to a company’s mission and easy to participate in. In fact, in a recent Deloitte study, 80 per cent of millennials believe companies should engage in issues beyond their core business.

An innovative marketplace for philanthropy

Philanthropy Cloud will provide a 360-degree view of an individual’s social impact footprint from any device to employers and employees. With Salesforce Einstein AI technology, Philanthropy Cloud can intelligently sift through millions of opportunities to create personalized giving recommendations.

For example, Einstein can surface the most relevant nonprofits, impact funds, fundraising campaigns and related stories based on an employee’s interests, location, giving history and other signals.

Philanthropy Cloud provides individuals with portable profiles, which means a user’s impact history is not tied to just one company, it moves and evolves with their career.

Philanthropy Cloud’s open application programming interfaces (APIs) will enable companies to easily integrate Philanthropy Cloud data to understand the collective impact of their employees.


  • Philanthropy Cloud is expected to be generally available in summer 2018.
  • United Way is the exclusive re-seller and will provide content and services to help corporate partners connect their employee engagement programs through this new network.
  • Philanthropy Cloud will initially support North American employee giving to any eligible nonprofit in the US or Canada.
  • Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce and Salesforce.org applications should make their purchase decisions based upon features that are currently available.

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