It’s a question I find myself answering on regular basis – after so many years in the corporate world, why move to the third sector?
It’s a question I asked myself just six months ago. There were two things that struck me:
Having seen first-hand the social impact of off-shoring on communities from my years in the technology industry, and having been inspired by the outcomes CSR collaborations like United Way and Fuji Xerox were achieving, I was already contemplating how I could best “give back”. With insight into how I could translate my skills and experience into impact, I decided to dedicate the next period of my career on becoming an advocate for communities and social change.
It was their unique approach that first drew me to United Way Australia. There are over 600,000 not-for-profits in Australia, with a combined income over $134 billion – equivalent of 8.3 per cent of Australia’s GDP. Despite massive investments of energy and money, the sector has not resolved many social issues; in fact, many entrenched issues are becoming increasingly more complex and difficult to improve.
Duplication is also rife. In one school United Way works with in Greater Western Sydney, we identified 31 transition-to-work programs run by 31 different organisations, and yet local youth unemployment rates have not improved.
I joined United Way Australia because they take a different approach, believing no one organisation can solve social disadvantage. We work together as collaborators with communities, business, service providers, funders and government to create positive change.
Like many businesses, we focus on the end user (in our case the community), using tools like Community Conversations to ensure our work is designed to deliver on the aspirations of the communities we serve. We aim to give back the power to communities by designing and delivering programs with them, with increasing evidence showing that such collaborative and place-based design initiatives have the most impact over time.
In my six months at United Way I’ve already seen the impact of our “whole of system” approach in communities experiencing disadvantage. Working together, and bringing innovation and evidence-based practice to our collaborations, we’re achieving greater engagement, focus on impact, and the creativity and flexibility to better meet community needs.
I have certainly had to adjust to the limitations of working in the non-profit space, particularly as it relates to resourcing. The intense scrutiny on limited funding, and the expectation to direct every available dollar to programs in the field needs to be carefully balanced with the need to invest in the professionalism and capability of for-purpose organisations. However, I’m fortunate to have a team of talented professionals that seek creative, efficient ways to achieve their goals on limited resources, as well the support of corporate partners who lend us their skills and services pro-bono or at cost so we can direct more of our resources to community impact.
My advice to those looking to make the jump to the for-purpose sector would be:
Clayton Noble, CEO, United Way Australia
Third Sector acknowledges the traditional custodians of the lands where we live, learn and work. We pay our respects to Elders past, present and emerging.