How to effectively exhibit your organisation
Exhibiting at events can be an effective way to generate revenue and increase awareness of your organisation.
Membership marketing: 8 tips for retaining members
With more members leaving an organisation after their first year of membership than at any other time, a well-developed membership retention strategy is vital. Marketing specialists Jacinta Hannaford and Candice de Chalain explain how associations can better satisfy and retain their members.
5 ways to improve your social media strategy
According to the 2011 Social Media Marketing Industry Report 90 per cent of marketers agree that social media is important for organisations, yet many not-for-profits (NFPs) are not using social media properly or worse, are not using social media at all.
