Phoebe Netto author

Phoebe Netto is the founder of Pure Public Relations, a PR firm for NFPs that focuses on outcomes, not output – it’s pure and simple. Pure Public Relations offers media relations, issues management and communication services, and has a reputation for securing excellent media coverage and an impressive track record for issues management.

Latest News, covid-19, Politics, Charities, News, Opinion

Facebook’s ban is a reminder not to trust a giant

Phoebe Netto March 4, 2021

Facebook’s recent news ban happened so fast that it knocked over not just the key players, but the entire board. Save the Children Australia, the

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third sector, Opinion

How to secure media coverage for your organisation when you are not well-known

Phoebe Netto December 3, 2019

Securing positive media coverage about your charity or cause can be a serious challenge. We all know the drill: you want to get coverage, but

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third sector, Charities, Opinion, Featured

Why charities shouldn’t expect the outside world to think like they do

Phoebe Netto November 12, 2019

‘Treat others as you want to be treated’ is the modern-day translation of The Golden Rule, one of the oldest pieces of ethical wisdom in

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Opinion, Featured

How to prepare for a crisis or negative media attention

Phoebe Netto September 24, 2019

The consequences of a crisis can be dire, and if the media gets a whiff of the story, the damage can increase exponentially. But while

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