FIA Foundation undergoes rebrand and refocus

Fundraising Institute Australia (FIA) has relaunched the FIA Foundation with a new identity and focus as part of a push to support Australian fundraisers and to encourage the next generation of fundraisers to help fund the foundation’s work.  

Marketing partner Dalton Garland Blanchard developed the brand evolution through a collaborative process with the FIA Board sub–committee responsible for the strategy of the FIA Foundation. The brand remains close in a visual sense to the FIA brand family; but importantly brings forward key messages outlining the focus of the foundation – research, education and innovation. 

“FIA believes fundraisers must continually raise the bar, advancing our professional practice. The FIA Foundation helps to enable that,” said FIA chief executive Katherine Raskob. “Through opportunity, fundraisers at every level can benefit from training and become leaders, enabling for-purpose organisations to achieve their missions better and deliver greater social impact.” 

The new foundation brand was unveiled at the opening of FIA Conference 2020 at the Brisbane Exhibition and Convention Centre on 26 February. 

“The evolution of our foundation represents a significant step in FIA’s future strategy. The FIA Foundation is our platform to fund and in turn, advance new ideas and enhance the careers of fundraisers coming up the leadership ladder. It’s about fundraisers, leading philanthropic groups and corporate partners in the sector supporting the profession,” said Raskob. 

“FIA continues to redefine our role for the betterment of the sector. We’re driving change and shaping the future of the fundraising profession. The FIA brand is built on trust, credibility and sector knowledge. The new identity for the FIA Foundation reflects this and further signals FIA’s ability to encourage, support and connect fundraisers,” said James Garland, director, Dalton Garland Blanchard.  

Pearl Dy

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Pearl Dy is a community manager and journalist. She is passionate about business and development particularly involving not-for-profits, charity and social entrepreneurship.

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