Good2Give sets goal of $300 mill by 2020

Charities Aid Foundation (CAF) Australia will be renamed Good2Give in late April 2016 with a new identity to drive $300 million in donations to charitable organisations by the end of 2020.

The not-for-profit organisation was established 15 years ago to make it easy for businesses and donors to connect with the causes they care about. Building on this commitment, Good2Give sets out an ambitious target to significantly grow giving and build low-cost donations through workplaces for charitable organisations.

Good2Give remains affiliated to the CAF Global Alliance of organisations that supports charities and not-for-profits in over 100 countries, while positioning itself to leverage opportunities that will inspire and enable giving across Australia and New Zealand.

Good2Give’s game-changing software for workplace giving as well as its work in managing corporate foundations and their grants programs has supported businesses and donors to give $140 million in the past 15 years. More than $14 million was received by over 1500 charitable organisations in the past 12 months alone.

Today Good2Give sets the ambitious target to reach $300 million in donations within the next five years by continuing to invest in and leverage software to deliver ever more efficient ways for business and donors to support the charities they care about.

Lisa Grinham, Chief Executive Officer of Good2Give, said: “We’ve made extraordinary progress since our establishment 15 years ago. Today, as Good2Give, we see an enormous untapped opportunity to scale our capacity and make giving as a part of normal working life.

“Our purpose-built software solutions are having great outcomes in significantly increasing donations across workplace giving and corporate grants programs. Both of which are providing critical support for the charity and not-for-profit sector.

“Our new name embodies this commitment. It’s about Good2Give making it easy, efficient and rewarding to give to the causes we all care about. We know it’s good to give, we know how great it makes you feel – and we are excited to help make this a part of people’s everyday lives.

“Being part of a global family of organisations spanning Britain, the United States, Canada, Russia, India, South Africa, and Brazil is integral to our heritage. We’re continuing to work closely with our CAF colleagues, and look forward to building our expertise to ensure maximum impact in Australia and New Zealand in the coming years.”

John Low, Chief Executive of the UK-based Charities Aid Foundation, said: “Good2Give is an amazing Australian success story. We have been investing heavily to support the culture of giving across the world and we are delighted that our colleagues have built a strong, sustainable organisation in Australia which will continue to support people to give.

“As we work together to grow giving worldwide at a time of immense economic change we look forward to working with Good2Give as a valued affiliate of the global CAF family.”

Emma McDonald

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