Postage relief for charity mail secured through partnership between the Real Media and FIA
The Real Media Collective has announced further success in negotiations with Australia Post, this time across Charity Mail during the COVID-19 pandemic, effective Monday, 25 May.
“Our members include printers and mail-houses across Australia. Working with Fundraising Institute Australia and Australia Post to develop relaxations for charities provides solid volumes for our members and the broader industry, as well as support to charities who use direct mail for donor acquisition campaigns,” said Kellie Northwood, CEO, The Real Media Collective.
The relaxations will provide temporary relief on thickness and weight break for campaigns previously mailed as small-sized articles. It will also give charities a postage rebate of 10 per cent on any incremental Charity Mail mailing activity undertaken in May and June 2020 (compared to May and June 2019) and PO Box application fee assistance to assist quicker donation returns.
“These initiatives help all charities. Those larger organisations who are already lodging big fundraising appeals at this time of year will benefit from the thickness and weight latitude to include new material and information for their regular donors. New entrants will receive benefit from the 10 per cent incremental solution, and the smaller, grass-roots charities will be able to set up faster donation receipts. We are delighted to be part of this initiative for our members – a great example of how working with industry, Australia Post and charities can deliver support for us all during this difficult time,” said Katherine Raskob, CEO, Fundraising Institute Australia.
This isn’t the first time TRMC has secured postage relief, with Print Post seeing the first relaxations and now Charity Mail. Northwood is on record as continuing to review the three major mail products with the final under review being Promo Post.
“These discussions take some time to work through the regulations, the impact on Australia Post processes and the benefit to the industry. We are in regular contact with Australia Post on all postage matters, and I have to commend the Australia Post team who have worked with a strong focus on outcomes to provide solutions. I want to thank Australia Post, Fundraising Institute Australia, the charities and our members who worked through the possible solutions. Without your insights, we wouldn’t have been able to develop these relaxations,” added Northwood.