Small charity platform ‘Promise Or Pay’ gets large investment

National social enterprise accelerator One10 has given a small charity platform the opportunity to expand by investing in its cause.

One10 has made an initial investment in Promise Or Pay, a giving platform designed to help corporate employees achieve goals and when goals are met their employer gives to charity.

Jay Boolkin, Founder of Promise Or Pay said, “One promise can make a huge difference and that personal promises can drive real, wide-scale social change. We want to hit 1,000,000 promises by 2020.”

“My vision is to inspire millions of people to be the best they can be and at the same time encourage and facilitate much needed donations for charity,” said Boolkin.

Promise or Pay was the winner of the Social Startups MVP Program and it was also finalist for the Sydney Genesis Best Social Start-up, received an honourable mention in The Guardian’s Activate Tech Talent Day and completed the INCUBATE Accelerator Program.

In 2014, Promise or Pay won the Deloitte Australia Social Innovation Pitch Competition and in early 2015 Boolkin received funding from The Myer Foundation as a Myer Innovation Fellow.

“Up until now I have been more or less running Promise or Pay solo, so I am excited about working closely with Geoff and the One10 team, expanding my support network and opportunities, and realising Promise or Pay’s potential. I’m also looking forward to everything that I will inevitably learn along the way,” said Boolkin.

Geoff Gourley One10 Founder said, “Mentoring and supporting Jay to grow his organisation is a key feature of One10’s approach, you can say we invest in the people more than just the technology or service.”

“I was very impressed with Jay when we first met, for a young person he has very clear goals and has showed impressive resilience and determination in developing the platform and organisation,” said Gourley.

“From day one I loved the concept and he has been able to achieve fantastic traction and engagement from both people setting goals and charities receiving funding as a result.”

The One10 investment will enable Promise Or Pay to upgrade its corporate giving platform, enabling large bluechip corporates to sign up and encourage their employees to set goals and achieve them. If the goals are met, the employer gives to charity.

One10 aims to attract additional seed funding for Promise Or Pay in the coming months to support international expansion plans.