Variety and Gloria Jeans partner up for a good cause

Gloria Jean guests can now give to charity and get a free coffee at the same time.

Gloria Jean’s Coffees will offer guests the chance to exchange a gold coin donation for a free small cappuccino during Cappy Hour, held daily from 2pm to 3pm at all coffee houses in Australia throughout the four-week campaign, with all proceeds going directly to Variety.

Variety CEO Tam Johnston said the charity is honoured to be Gloria Jean’s Coffees’ nominated Cappuccino for a Cause charity partner for the sixth year in a row.

“We are thrilled to have the generous support of our friends at Gloria Jean’s again in 2016 and think the new Cappy Hour concept is fantastic – it means that for a gold coin donation, customers will be provided a high quality coffee, all for a good cause,” she said.

“The funds raised by Gloria Jean’s franchise partners and their guests will make a tangible difference in the lives of Australian children who are sick, disadvantaged or who have special needs.”

Gloria Jean’s Coffees will be running an Instagram campaign alongside Cappuccino for a Cause to raise further funds and awareness for the charity.

Gloria Jean’s Coffees guests are encouraged to upload images of their Cappy Hour experience to Instagram using the hashtag #cappyhour, and once the hashtag generates 10,000 unique images on Instagram, Gloria Jean’s Coffees’ not-for-profit foundation, With Heart, will donate an additional $10,000 to Variety.

Gloria Jean’s Coffees Managing Director Rick Graham said he hopes the refreshed campaign will attract interest and support from the community.

“Dating back to 2011 and encompassing a number of successful fundraising campaigns, our relationship with Variety is really strong, and so this year we wanted to share our passion for the work they do by extending the Cappuccino for a Cause period and encouraging more of our customers to get involved,” said Graham.

In addition to Cappy Hour and its associated Instagram campaign, Gloria Jean’s coffee houses will be collecting funds for Variety through their in-store donation boxes for the entire duration of Cappuccino for a Cause 2016.