Carolyn Butler-Madden, author of two books on Social Purpose, “For Love & Money” and “Path To Purpose”, is a purpose specialist and a passionate speaker on this topic. As Chief Purpose Activist of her consultancy, The Cause Effect, she helps leaders define and embed purpose strategically into their business and brand to deliver meaningful impact - Profit with Purpose.
What do businesses like Patagonia, Future Super and Zambrero have in common? Well, apart from all being led by a clear higher purpose, they also have employees who are emotionally invested in their success. At ...
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