Connecting Up Conference in Sydney recently heard that Australia's charities and community groups are surging towards free and low cost social media and mobile technologies to reach their clients and donors.
Association executives will discover and develop new strategies and resources to boost their value as an association at the upcoming Associations Forum National Conference to be held in Melbourne 29-30 July.
According to a recent controversial report in The Washington Post, the Facebook 'Causes' application has emerged as an ineffective fundraising tool for not-for-profits and charities seeking online donations, since its creation in 2007, when compared ...
With 6.6 billion people in the world and over 3 billion mobile devices, there are more mobile phones than credit cards, cars and televisions. Ignore this consumer touch point at your peril writes Jennifer Hiley.
The internet continues to present new and seemingly endless possibilities for communication and connection, creating unprecedented social networking opportunities for not-for-profits.
What constitutes a special event? Why undertake special events as part of your marketing strategy? Are they worth the effort?
The global economic downturn has meant that improved reporting transparency is a key focus for not-for-profits writes Kerry Hicks.
Social media is the latest catch phrase in a long line of buzzwords. It is often used to describe the collection of software that enables individuals and communities to gather, communicate share, and in come ...
Taking a positive approach and intelligent action to marketing in an economic downturn, with the attitude that it is an opportunity too good to miss, will lead to a stronger bottom line, greater profile and ...
While it used to be a case of one or the other, an increasing number of industry associations are now combining a print magazine with a more regular e-newsletter for great results.