Since 2018, Yarra Trams has provided in-kind advertising to charities and not-for-profit organisations to promote the impressive work they do in the community.
The theme for the 2024 program is Uplift, Empower and Grow, with participating organisations supporting equal opportunity, uplifting vulnerable or marginalised communities, and promoting resilience and sustainability.
Thirteen organisations were shortlisted and invited to submit an expression of interest, which were assessed by a panel of business, government and community leaders.
“Melbourne’s tram network is not just about getting passengers from A to B, we have an opportunity to help our communities by promoting the invaluable work these organisations do,” said Minister for Public Transport Ben Carroll.
The six community organisations that will feature on the world’s largest tram network in 2024 are:
“Selecting just six organisations to partner with every year is incredibly difficult, but we are delighted to highlight the selfless work of our 2024 partners on our trams and how they are making Melbourne a better, fairer, and more sustainable place to live and work,” said Yarra Trams’ Chief Executive Carla Purcell.
The first tram, featuring the Western Chances campaign, will hit the network in late-December and remain in service for three months.
Yarra Trams is the world’s largest tram network with more than 250 kilometres of double track connecting communities across Melbourne and is proudly operated by Keolis Downer.
Menchie Khairuddin is a writer Deputy Content Manager at Akolade and content producer for Third Sector News. She is passionate about social affairs specifically in mixed, multicultural heritage and not-for-profit organisations.
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