Livestrong and the Lance Armstrong Foundation were established by cancer survivor and champion cyclist Lance Armstrong to raise awareness and funds for the fight against cancer.
Each Broncos player jersey features the Livestrong logo, Armstrong’s embroidered signature and will also be signed by the player. The jerseys will be auctioned post-match via a website, with all funds raised shared between the Lance Armstrong Foundation and Cancer Council Queensland.
Brisbane Broncos CEO Bruno Cullen said the club was going yellow on 3 July to coincide with the start of the Tour de France, where Lance Armstrong will be attempting to claim a record eighth Tour victory.
“The Brisbane Broncos are proud to go yellow and raise funds for the Lance Armstrong Foundation and Cancer Council Queensland to strengthen cancer awareness, prevention, treatment and care.”
Brisbane captain Darren Lockyer met Armstrong when he rode in Adelaide’s Tour Down Under in January.
“It was fantastic to meet him, explain the game of rugby league and have a chat about why he has chosen to come out of cycling retirement,” he said.
“Lance is on a mission globally to raise cancer awareness, and the Broncos players are proud to play a role in raising cancer awareness in Australia.”
People can start bidding for the Bronco jerseys from 7pm on Thursday 2 July at nikestore.com.au. The auction will be open for seven days.
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