Rise of the compassionate CEO: helping Australia’s COVID impacted NFPs
A compassionate CEO leads with hope. They guide and support each team member and combines their effort and skills to commit together and work for the greater good.
Business leaders say companies must tow the charity line as fundraising ramps up off the back of pandemic. COVID-19 restrictions, and consequential difficulties around fundraising, has brought the not-for-profit sector to its knees, with a need for socially responsible business to dig deep, now more than ever before.
Whether it be a major charity event or a simple team excursion to pick up litter, socially conscious workplaces are becoming the new norm as businesses come out of the COVID-reset and focus on what’s important.
The Humpty Dumpty Foundation, which provides life saving medical equipment for children and is host to the well-known Humpty Dumpty Balmoral Burn, has raised more than $30 million since its 20 year history- three quarters of which has been contributed by corporate Australia.
“Corporate funding is our bread and butter and has allowed us to provide millions of dollars of medical equipment to hospitals across the country,” Balmoral Burn event founder, Phil Kearns said.
“The past two years have been tough, with our in-person fundraising activities unable to press on but we are hopeful corporate Australia will come together to support not only us, but all the other incredible organisations around the country.”
Hitachi Construction Machinery has been a sponsor of the foundation’s Mosman-based event over a number of years and says social responsibility is becoming the standard in Australia.
“If there’s one thing Australia does well it is coming together in times of need and now more than ever is the perfect excuse to think about how your organisation can help,” Regional General Manager of Hitachi’s Oceania Business Division, David Harvey said.
“It’s more than ticking a box, it’s about participating in society and allows your employees to feel connected to something bigger than themselves.
“As events get their show on the road post-COVID now is really the time for Australia’s big-business to rally around some of the incredible charities and services doing incredible work across the country.”