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Business Fundraising

Six reasons to host a live crowdfunding fundraising event

2 min read

In these challenging and unpredictable times, finding the right way to connect and engage your donors has never been harder. At the same time, the vulnerable in our community are relying on our collective generosity like never before. By delivering your own live crowdfunding event, you can fuel your fundraising to reach vital program goals.

As a collective model, The Funding Network (TFN) knows first-hand that live crowdfunding offers a memorable, joyful and accessible way to raise vital funds for your organisation. Here are six reasons why you should consider live crowdfunding to inject fresh energy into your fundraising strategy.

1) Live crowdfunding offers an engaging, high-energy in-person and/or virtual platform to bring your work to life, promote broad-based giving and raise funds for innovative programs.

2) You can engage your current and potential supporters and board networks, enabling them to connect with your organisation and your work on a deeply personal level.

3) The powerful combination of collective giving and storytelling enables you to deliver memorable events that will touch and inspire your donors, partners, employees, volunteers and networks in a fresh, energising way.

4) The model is adaptable, which means you have the flexibility to host an intimate live event, a national virtual event or bring the best of both worlds together.

5) Delivering a live pitch is a powerful way of telling your organisation’s story and delivering an ask in a compelling, high-impact way. Paired with coaching in the lead-up to the event, you can equip your team with the skills to perfect the art of pitching and storytelling, ultimately to engage new audiences and secure funding beyond your live crowdfunding event.

About TFN:

Since 2013, TFN has brought together 15,500+ people to collectively facilitate $18.2 million for 416 non-profit programs. We have held 133 events across Australia, including 34 virtual and hybrid events during the pandemic raising over $5 million (and counting!).

TFN has hosted over 50 private white label client events – “powered by TFN” – for larger charities and foundations, that have generated over $6.5 million for charitable programs. Visit to find out more.

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Lourdes Antenor is an experienced writer who specialises in the not-for-profit sector and its affiliations. She is the content producer for Third Sector News, an online knowledge-based platform for and about the Australian NFP sector.


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