Inner city events: how to stand out in the crowd

What are the advantages of hosting an event in a large city?

Hosting an event in a city like Melbourne is a great way to attract interstate and international delegates to your event. Not only will flights be more frequent and cheaper, but delegates can enjoy the local attractions the city has to offer before and after the event, as well as during event breaks.

What should not-for-profits (NFPs) consider when selecting a venue in a large city?

Interstate and international event delegates tend to book accommodation that is close to the event venue. Therefore, it’s important to ensure there’s plenty of accommodation within walking distance of the venue, or better still, at the venue itself. At Hilton on the Park, we offer a range of rooms to suit every budget. Designed with comfort and convenience in mind, the rooms provide a place for delegates to unwind or catch up on work after the event. In addition, delegates can enjoy the easy eight minute stroll into the central business district to explore Melbourne.

Events are very demanding on their attendees – the days often start early and finish late, and delegates are absorbing a lot of important information and also networking. When choosing an event venue in a big and busy city, consider whether the immediate surroundings will put unnecessary stress on delegates. Hilton on the Park is located next to the beautiful Fitzroy Gardens, which offers delegates a calm place to go during event breaks or the ideal spot for organisers to host picnic lunches and afternoon teas. The fresh air will give delegates the space they need to get the most out of the meeting or event.

How can NFPs make their next inner city event memorable?

Choose a venue that offers a unique experience to delegates. For example, Hilton on the Park has a 20-storey high rooftop where you can host a cocktail party and have delegates network while overlooking the Melbourne city skyline and the iconic Melbourne Cricket Ground.

Alternatively, you could give delegates the ultimate Melbourne foodie experience by using Hilton on the Park’s custom-built demonstration kitchen theatre to host a unique demonstration dinner, Masterchef-style team building event or interactive cooking class.