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Free tool to build communication capability available

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Community groups can apply for training and support worth $10,000 to develop critical internal and external communication knowledge and capabilities.

The Lumin Incubation Labs will provide advice on how to build marketing, fundraising, social media and communication strategies. All sizes and types of organisations have been encouraged to apply for access to communication expertise and insights.

Founder of Lumin, Jen Sharpe, said: “We’re super excited to be launching Lumin Labs. Communications, marketing and fundraising are such vital skills for players in the not-for-profit sector, and we built Lumin to aid in embedding them into core business.”

“Lumin Incubation Labs is a natural extension of that. We’re seeking an initial partner to take through the program in 2019, and we know this is the start of something bigger.”

The chosen not-for-profit will gain full access to the Lab’s communication experts and the skills needed to embed communication strategies into organisation practice. The labs will help to build capacity of the organisation and strengthen relationships.

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The not-for-profit will also receive support from Think HQ, a communications agency that will provide experts from a range of backgrounds to promote skills and techniques in evidence-based behaviour change and engagement frameworks.

In addition to learning how to tell persuasive and concise stories of the organisation, it will also help to develop strategies for communicating with volunteers, developing the campaign around milestones and communicating with the media.

This will coincide with Lumin’s one-year anniversary, having supported local councils, disability service providers, peak bodies, grassroots community organisations and philanthropists in that time.

Sharpe said: “Our mission is to provide the social change sector with sustainability, unlocked through the ability to tell their story, engage supporters and secure funding.”

Applications opened on Monday 25 February and will close on Wednesday 13 March.

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